Posts in Producing
A Quick Trick To Give Your Kick And Snare More Punch Using Transient Design

This is Randor from Velveteen Audio.  Today, I did a quick little video regarding Kick and Snare Transient Design through editing.  The point of this video was to share a little technique to help our drums sound a little punchier and poke through the mix a bit more.

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Effective Ways To Setup Parallel Compression In Your Mixes

Hey guys! Brad Simons here, and today I want to talk about parallel compression and a few ways to set it up in your mixes. It’s a great technique that can really make your mixes come alive. Setting it up in an efficient manner allows you to really get creative with your mixes. So let’s dive in and learn how to do that!

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4 Tips to Find Your Sound as a Producer

It’s become more and more common for “producer” to be a catch-all term for engineer, programmer, composer, mix engineer — the list goes on. There are so many different skills and roles that fall into our job description now, and at times it can be difficult to know where to focus our energy in terms of development. Many producers get lost in the weeds of technical ability, overlooking one of the most important parts of becoming a successful producer: developing a unique sound.

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5 Non-Technical Tips to Help Your Productions

I’m currently on a flight home from Toronto, where I spent the past week crashing on couches while doing co-writes with other producers and working on the debut single for an upcoming artist. There was little sleep, too much coffee, and lots of late night conversations and sessions that really reminded me that there’s so much more to producing than just the technical side of things. Below are some of the ideas from those late night talks focused into a list of tips on the non-technical side of the craft.

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5 Basic Ways Producers Can Improve Their Studio Sessions

The focus of this article isn't about gear or techniques on how to record, but rather about some of the other things that are associated with the recording process. Some of these may seem like common sense, but often can be overlooked because everyone's focus gets pulled into some of the many technical details during recording (which are still very important). The end result is affected by every single aspect of the recording process, so these are a few details that should not be overlooked, and will ultimately improve the end result of your recording.

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Why Creating A Team Will Make You A Better Engineer And Producer

Hey guys! Brad Simons here, and today I want to talk about one of the most important parts of Velveteen, team. It's no secret that we really push the teamwork environment at Velveteen. We began building our team about 3 years ago, and the benefits have really helped us grow rapidly as both a collective and as individuals. The famous quote "the whole is greater than the sum of its parts" really does ring true here. 

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4 Ways To Jump Start Creativity In Your Productions

Alright, let’s talk about writer's block. We’ve all been there, eyes glazed, staring at our screen trying to figure out where to start or what to do next. Inspiration is unreliable at best and if we only worked when we felt inspired, would we ever get anything done? Besides, if the session starts at noon then you better be ready to create at noon. Creativity is such a deep topic and there are a ton of great resources out there, but with this post, I’m just going to focus on a few quick practical ways to jump-start your process. If you’re interested in going deeper, I’ll have a few resources linked at the end!

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A Four Step Method To Quickly Getting Your First Production Clients

Hey guys! It's Brad Simons here, and today I want to do something different. We're going to talk about a method that you can use to get new clients when you're starting out as a producer. I want to stress that this is a method to get alot of clients fast, but will evolve once you've established yourself. Furthermore, this method will highly depend on what kind of artist you're trying to work with, as I'm going to suggest you find them on Instagram. Although I see alot of genres on Instagram, maybe yours isn't. In that case, you'll have to tailor the method as such.

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How To Create That Vocal Effect in "Lean On" By Major Lazer/DJ Snake

In the summer of 2015, I'm pretty sure I heard the song "Lean On" by Major Lazer and DJ Snake atleast 400 times. Good thing I love that tune, such a killer pop song. Unfortunately, every dang producer on the planet has decided to use that vocal sound (or a close replica) in the chorus of their songs. But regardless, it's super fun to play around with. So let's dive in and learn how to create the sound in "Lean On"

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